Privacy Policy

Last Updated: September 4, 2026

ZuBi LLC, operating SWFL Showcase (“SWFL Showcase,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit SWFLShowcase.com, submit an inquiry or business application, communicate with us, or otherwise interact with SWFL Showcase.

SWFL Showcase is a business-to-business advertising service focused primarily on local businesses in Southwest Florida. Our website and application forms are intended for business owners, business representatives, contractors, professional practices, and other commercial organizations, not for personal or household consumer use.

1. Information We Collect

Information You Provide to Us

When you submit a form, contact us, request information, inquire about category availability, or communicate with SWFL Showcase, we may collect information such as:

  • Contact name
  • Business name
  • Phone number
  • Email address
  • Industry or business category
  • Information entered into an “Other” or similar custom field
  • Information you voluntarily provide in correspondence with us
  • Information related to your interest in advertising, participating in a Showcase, or reserving a business category

The fields and categories available through our forms may change from time to time as our services develop.
Please do not submit sensitive personal information through our website unless we specifically request it.

Information Collected Automatically

When you visit our website, we or service providers acting on our behalf may automatically receive limited technical or usage information, which may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring page or website
  • Pages viewed
  • Approximate geographic information derived from an IP address
  • Date and time of visits
  • Website performance and interaction information

We may use website analytics or similar technologies to understand how visitors use the site and to improve its performance.
We do not currently operate the website as a payment-processing platform.

2. How We Use Information

We may use information we collect to:

  • Respond to inquiries and applications
  • Determine business-category availability
  • Evaluate whether a business may be appropriate for SWFL Showcase
  • Contact applicants regarding advertising opportunities, placements, availability, pricing, creative concepts, or upcoming editions
  • Provide and administer our services
  • Communicate about an existing or prospective business relationship
  • Send business-related promotional communications, updates, announcements, or marketing communications where permitted by applicable law
  • Improve our website, advertising services, marketing, and business operations
  • Measure website performance and understand visitor interest
  • Detect, prevent, or investigate misuse, fraud, security threats, or technical issues
  • Maintain records reasonably necessary for business, accounting, legal, or compliance purposes
  • Establish, exercise, or defend legal rights
  • Comply with applicable law, legal process, or governmental requests

Submitting an inquiry does not guarantee placement, category availability, acceptance into a Showcase, or any particular advertising result.

3. Marketing Communications

If you provide us with your contact information, we may contact you regarding your inquiry, your business's potential participation in SWFL Showcase, category availability, upcoming advertising opportunities, or related SWFL Showcase services.

SMS and Telephone Communications

If you provide a phone number in connection with an inquiry, application, or existing business relationship, we may use that number to respond to your request, discuss your application or placement, provide information you requested, or communicate about an existing or prospective business relationship.

We will send promotional or marketing SMS text messages only where permitted by applicable law and, where required, after obtaining the appropriate consent.

If you separately opt in to receive promotional text messages, you may receive messages regarding SWFL Showcase editions, category availability, advertising opportunities, promotions, or related services. Consent to receive marketing text messages is not a condition of purchasing any goods or services. Message and data rates may apply.

You may opt out of promotional SMS messages at any time by replying STOP or by otherwise communicating a clear request that we stop sending marketing text messages. Where required by applicable law, we will honor reasonable revocation requests. You may receive one final message confirming your opt-out.

For promotional email communications, you may unsubscribe by following the opt-out instructions contained in the message or by contacting us at:
contact@swflshowcase.com

Opting out of promotional communications does not prevent us from sending non-promotional communications that are reasonably necessary in connection with an inquiry, transaction, contract, legal obligation, or existing business relationship.

4. How We Share Information

We do not sell personal information for monetary consideration.

We may disclose information when reasonably necessary to the following categories of recipients:

Service Providers

We may use third-party providers to support functions such as:

  • Website hosting
  • Website forms
  • Email hosting and delivery
  • Analytics
  • Cloud storage
  • Customer or prospect management
  • Design or production services
  • Printing and mailing services
  • Information technology and security
  • Professional accounting, legal, or business services

These parties may receive information only to the extent reasonably necessary to perform services on our behalf or as otherwise permitted by law.

Business and Legal Purposes

We may disclose information where we reasonably believe disclosure is necessary to:

  • Comply with applicable law, regulation, subpoena, court order, or legal process
  • Respond to lawful requests from governmental authorities
  • Protect the rights, property, security, or interests of ZuBi LLC, SWFL Showcase, our users, clients, or others
  • Investigate suspected fraud, abuse, security incidents, or violations of agreements
  • Enforce contracts or protect legal rights

Business Transfers

If ZuBi LLC or SWFL Showcase is involved in a merger, acquisition, financing, restructuring, sale of assets, transfer of business operations, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

5. Cookies, Analytics, and Similar Technologies

We may use cookies, analytics tools, pixels, local storage, and similar technologies to operate the website, understand how visitors use it, measure performance, improve functionality, and evaluate the effectiveness of our marketing and communications.

These technologies may collect or process information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website or page
  • Pages viewed
  • Time spent on the website
  • General geographic information
  • Interaction and performance data
  • Other technical information about how the website is accessed and used

Some technologies are necessary for the website to function properly. Others may be used for analytics, performance measurement, personalization, or marketing purposes.
Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies. Visitors may also be given the ability to accept, reject, or manage certain categories of cookies through a cookie banner, preference center, browser settings, or other available controls.
You can generally control or delete cookies through your browser settings. Disabling certain cookies or technologies may affect how some parts of the website function.

We may use third-party service providers to assist with website analytics, hosting, security, performance measurement, or related functions. These providers may process technical or usage information on our behalf in accordance with their own privacy practices and our agreements with them.

We do not use cookies or analytics technologies for the purpose of collecting sensitive personal information through the SWFL Showcase website.
We may update the technologies used on the website from time to time as our services and business operations evolve.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Respond to inquiries
  • Manage prospective or existing business relationships
  • Maintain advertising and business records
  • Conduct legitimate business operations
  • Comply with tax, accounting, contractual, or legal obligations
  • Resolve disputes
  • Enforce agreements or protect legal rights

Information used for marketing purposes may be retained until you opt out or until we determine that it is no longer reasonably necessary.

We may retain limited information after an opt-out when necessary to maintain a suppression record so that we can honor your request not to receive future marketing communications.

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, Internet transmission, email system, database, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

You are responsible for using appropriate care when transmitting information electronically and should not send highly sensitive information through ordinary website forms or email unless specifically requested and an appropriate secure method is provided.

8. Your Privacy Choices and Requests

Depending on where you live and which privacy laws apply, you may have rights concerning your personal information, including rights to request:

  • Access to information we maintain about you
  • Correction of inaccurate information
  • Deletion of certain information
  • Restriction of certain processing
  • Objection to certain processing
  • Withdrawal of consent where processing is based on consent
  • A copy or portable version of certain information
  • Information about categories of recipients to whom information has been disclosed

These rights are not absolute and may be subject to legal exceptions, verification requirements, and applicability thresholds.

You may submit a privacy request by emailing:
contact@swflshowcase.com

Please include enough information for us to understand and reasonably verify your request. We may request additional information when reasonably necessary to verify identity, authority, or the information to which the request relates.

We will not discriminate against a person for exercising a privacy right granted by applicable law.

9. European Economic Area, United Kingdom, and Similar Privacy Laws

SWFL Showcase is based in the United States and is focused on businesses in Southwest Florida. We do not presently direct our advertising services specifically to individuals in the European Economic Area (“EEA”), United Kingdom, or other foreign jurisdictions merely because our website may be accessible there.

However, to the extent the General Data Protection Regulation (“GDPR”), United Kingdom GDPR, or a similar law applies to particular processing, we will process personal data under an appropriate lawful basis, which may include:

  • Your consent
  • Taking steps at your request before entering into a contract
  • Performance of a contract
  • Compliance with a legal obligation
  • Our legitimate interests in operating, marketing, securing, and improving our B2B services, where those interests are not overridden by applicable privacy rights

Where applicable, individuals may have rights of access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.
Where consent is relied upon, withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.
If applicable law gives you the right to lodge a complaint with a data-protection supervisory authority, you may also exercise that right.

10. United States State Privacy Rights

Certain U.S. states provide privacy rights to qualifying residents and impose obligations on businesses that meet specified thresholds.
SWFL Showcase will honor applicable privacy rights to the extent a particular law applies to our business and the information involved.
Submitting information to us in a business or professional capacity may be treated differently from submitting information in an individual or household capacity under certain privacy laws.

If you believe a state privacy law applies to your information, you may contact us at:
contact@swflshowcase.com

We may deny or limit a request where permitted by applicable law and will provide any notice or appeal opportunity that applicable law requires.

11. Children’s Privacy

SWFL Showcase is a B2B service and is not directed to children.
We do not knowingly solicit or intend to collect personal information from children under 13 through our website. If we learn that personal information from a child has been submitted to us improperly, we may delete it as appropriate.

If you believe a child has provided personal information to us, please contact:
contact@swflshowcase.com

12. Third-Party Websites

Our website may contain links to third-party websites, platforms, social-media services, or other resources.
We do not control and are not responsible for the privacy, security, content, or practices of third-party services. Their handling of information is governed by their own policies and terms.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, business practices, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page.
Material changes may be communicated through the website or by another appropriate method where required by law.

Your continued interaction with our website after an updated Privacy Policy is posted does not constitute consent to any processing for which applicable law independently requires affirmative consent.

14. Contact Us

For questions about this Privacy Policy, our privacy practices, or a privacy request, contact:

ZuBi LLC, operating SWFL Showcase

Email: contact@swflshowcase.com